November 12, 2020

"Where do the pro-athletes fit in? Sports Betting USA keynote will lift the lid on the emerging dynamic between sporting super stars and betting brands" | Cited in CalvinAyre News

In their latest article on sports betting and athlete brands, CalvinAyre cites our firm's trademark strategy for Giannis Antetokounmpo as "pioneering."

Dan Tyler, Senior Conference Producer at SBUSA organiser Clarion Gaming, said the conversations taking place around name and image rights in relation to sports betting, are at a very early stage and the potential to shape them is significant.

Representatives of the Milwaukee Bucks forward Giannis Antetokounmpo have moved extremely quickly to trademark the phrase “Greek Freak” on behalf of their client. Significantly, the trademark is not just for the usual portfolio of fast-moving-consumer goods but it also extends to online gambling sites and includes derivatives of his name such as Greek Fr34K, a reference to his chosen No.34 jersey.

At the moment we are talking about pioneering and to a certain extent speculative strategies but the opportunity for athletes to cash in on their talent and to build their brand harnessing the power of online betting platforms are there for all to see.


Click HERE for the original article.

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