Client Press | Bucky Dent Looking to Trademark His 'F'ing Name
Bucky Dent, infamous for crushing Red Sox fans' hopes in a pivotal game long before the team snapped its generations-long championship drought is seeking to capitalize on his name's value.
Originally Published in the Boston Business Journal and WCVB

Former shortstop Bucky Dent, better-known around Fenway Park with a foul word between his names, filed paperwork last month to trademark his name and the explicit nickname. According to the application filed with the U.S. Patent and Trademark Office on Jun 16, he is seeking the sole right to use the name "Bucking F'ing Dent" in live appearances, on merchandise and in the production of multimedia content.
Dent became in infamous in Boston with the 1978 playoff, played at Fenway Park, which determined who won the division and would advance to the American League Championship Series.
As the No. 9 hitter in the New York lineup hehit a go-ahead, three-run homer over the Green Monster that gave the Yanks a lead they would not relinquish.

He went on to be named the MVP of the 1978 World Series, in which the Yankees defeated the Los Angeles Dodgers.